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In 1980s there were limited options for Filipinos for cookware, houseware, and kitchenware products. Either they were forced to buy very expensive global brands which majority couldn’t afford; or the other option was to deal with the lower-quality locally-made recycled scrap material cookware that posed a health risk. Due to these extremes in the market, there was a need for a range of affordable products that still had a standard of quality that would meet the needs of the Filipino homemaker during those times. In 1989 masflex® was born in the Philippines to answer the needs of the Filipino homemakers for their love of cooking.